Overview
A degree in Marketing is one of the most popular choices in the Business field. This comprehensive guide uses federal IRS W-2 earnings data from the U.S. Department of Education to help you understand what Marketing graduates actually earn.
Data last updated: February 5, 2026
Median Earnings for Marketing Graduates
The median annual earnings for Marketing graduates varies significantly based on the school attended, geographic location, and industry sector. According to federal data:
- National Median: Earnings data aggregated from graduates across all institutions
- Data Source: IRS W-2 records matched to federal financial aid recipients
- Time Frame: Measured 10 years after initial enrollment
Top Schools for Marketing
Schools with the strongest Marketing programs often have graduates with higher earnings outcomes. When evaluating programs, consider:
- Industry connections and internship opportunities
- Faculty expertise and research focus
- Graduate employment rates within 6 months
- Alumni network strength in your target industry
Career Paths
Common career paths for Marketing graduates include roles in:
- Entry-level positions in business organizations
- Mid-level specialist and analyst roles
- Senior management and leadership positions
- Entrepreneurship and consulting opportunities
Related Majors
If you're considering Marketing, you might also explore:
- [Business Administration](/major/business-administration)
- [Business Management](/major/business-management)
- [Accounting](/major/accounting)
- [Finance](/major/finance)
- [International Business](/major/international-business)
Frequently Asked Questions
What is the average starting salary for Marketing graduates?
Starting salaries vary by location and employer, but federal data tracks earnings 10 years after enrollment to provide a more complete picture of career trajectory.
Is a Marketing degree worth the investment?
ROI depends on your specific school's cost, your expected earnings, and your career goals. Use our [ROI Calculator](/tools/roi-calculator) to estimate your personal return on investment.
Which schools have the best outcomes for Marketing?
Top schools vary by region and specialty. [Compare schools](/compare) to see earnings data specific to each institution.
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This page uses data from the U.S. Department of Education's College Scorecard API. Earnings data reflects median annual earnings for students who received federal financial aid, measured 10 years after enrollment.